Emerging brands · Unit economics
Can you afford this customer?
The three numbers that decide whether your business scales - customer lifetime value, cost to acquire, and how long that acquisition takes to pay itself back. Enter your economics and see where you land.
Cumulative gross margin per customer (payback curve)
The math
LTV is a projection, not a receipt. Real customer lifetimes depend on retention curves that aren't flat. Cohorts also improve or decay over time - a Q1 cohort behaves differently than Q3. This is the right way to think about the number; validate with actual cohort data as it accumulates.
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